How long does it take to grab your website visitors’ attention before they click away from your beautiful site? It’s just a matter of seconds.
It takes around 10 to 15 seconds for visitors to decide whether they want to stick to your web page or not. Pretty daunting, huh?
In this digital world, your business website is your hole-in-the-wall storefront. You put all the efforts to grab visitors’ attention, so they can come in and enjoy the experience.
Read More: Ways to Keep Visitors Coming Back to Your Business Site
In case, if you aren’t able to keep your users engaged for long, then read on to find what’s wrong with your site that should be fixed on urgent basis.
Reasons that might be warding off potential users from your business website are:
Annoying Pop-Ups & Overdose of Ads
Tacky and unrelatable pop-ups and ads are an instant turn-off.
If you do opt for a pop-up, keep it simple yet classy with a quick and clean message. Also, refrain from allowing ads on your site; especially that are irrelevant to your content.
However, if your business website is running on an ad-driven model, then removing them from your site entirely might not be possible. But you can try limiting the number of ads you use and be conscious about the locations they’re displayed.
Excessive ads can also lead to false clicks, which can really irritate your visitors. Yes, it happens. Almost one-third of all ad clicks are accidental and it won’t be beneficial in any ways.
TIP: Ads shouldn’t be the first thing visitors see, and they shouldn’t take up more of your site’s real estate than its actual content.
Slow Website Loading Speed
Research from KISSmetrics reports that site loading time matters when it comes to judge the performance of its online presence. Here are some key stats from KISSmetrics analysis:
• 47% of users expect a professional website to load in two seconds or less.
• 40% of visitors abandon a site that takes more than three seconds to load.
• Even a one-second delay (or three seconds of waiting) decreases customer satisfaction by around 16%.
Thus, while designing a business website focus on optimizing your site’s load performance, make it a priority in your web designing to-do list.
You can do site speed test for free using GTMetrix.
Remember Flash from Zootopia? Don’t be him, make your business website load faster!
Navigation Is Difficult
Is your site hard to navigate? Is your web’s navigation leaving visitors wondering which button to click after they reach your website? There goes another visitor, possibly never to return.
Largest chunk of your users looks for the information about your services and products. Thus, make navigation easy and simple, so visitors can learn more about your business and turn into potential lead.
Navigation on a site has to be intuitive, allowing visitors to find the content that they’re looking for without any hassle. If users don’t find what they’re looking for, they won’t find your website as an authentic resource and they will only leave your site with doubts.
Also make sure that all links – both internal and external – work fine. There should be no broken links. Otherwise, your visitors will keep running into dead ends, chances are they’ll give up (and never come back).
The number of people accessing the internet from mobiles has overtaken the number of desktop users. So, if you don’t build a site design for mobile, you are most likely to lose half of your audience.
In fact, most users think that a company’s mobile web should be as great as its desktop version. In order to design a mobile-friendly website, you need to ensure that users don’t have to struggle for better viewing. Buttons and CTA’s must be easy to find. And after carrying out all the changes, you can check whether your site is mobile-friendly or not.
And if that’s not enough to convince you, know that Google takes mobility into account. Google will not prioritize your business website for top search results if it isn’t responsive on mobile phones.
Read More: Importance Of Responsive Web Design to Boost SEO Ranking
Your Business Website Lacks Personality
Your web design matters. It shouldn’t be boring, otherwise you will struggle to grab visitors’ attention.
Around 75% of users judge your company’s credibility based on your business web design alone. Thus, it isn’t enough for your web design to not be crappy, instead, it should look pretty.
A research regarding web design suggests that people would rather read something beautifully designed than something plain. This explains the importance of having a beautiful website.
Bad typography can render your content illegible and unattractive. So, pay special attention of your fonts and how the content is aligned.
Read More: How Typography Can Help You Get High-Conversions
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