While starting a new business, you might look at your marketing budget as a conglomeration of expenses, especially when you are operating on a tight budget. We suggest, don’t take small business marketing as an expense, instead, treat it as an investment. The amount of money and hard work you put today will worth the results
Read More: Why Your New Business Needs to Be Online?
If you don’t have a huge budget to splurge on marketing, no problem – there are potential marketing tactics that won’t ask you to spend thousands of dollars.
Are you ready to market your business in most cost-effective way? Here’s how you can do it smartly and successfully:
Marketing Your Business Profile On Google & Yelp
Begin your low cost marketing by creating a business profile in different channels. Let’s start with Google: You can gain a great number of loyal customers by creating your business profile on Google – it’s completely FREE. This business profile will help you show up in the Maps or Google Search when people will search for businesses like yours. You just need to update your profile regularly to bring in more customers and win their loyalty.
Don’t only limit your business to Google, consider registering to review sites like Yelp as well – It’s FREE. Encourage your customers to write reviews about your company, services, products at Yelp. This can also increase your visibility on search engines to a great extent.
Build A Website For Better Marketing
In this age, every business needs a website to promote their products and services. You might have been running an offline business successfully, but, you surely want to grow and have more customers. Thus, to attract more customers and to double your earnings, you should get a business website.
Once you are ready to get a business website, take special care of its functionality, responsiveness, and accessibility. Remember, a mobile-friendly web design can boost your SEO ranking. To a large extent, SEO is also an inexpensive way to market your business.
Read More: Importance of Responsive Website Design to Boost SEO Ranking
Great Content For Relevant Marketing
The content on your website, especially on your blog, will be the foundation of all your marketing efforts. Even, when you are running a business website and want to cut some cost, content is the part where you can save a good amount. If you can write content yourself, it’s the best thing, otherwise you can also ask someone in your circle or team to create digital content.
While creating content, don’t focus on the quantity, but on the quality. And once the copy gets published, don’t just stop there, keep updating it from time-to-time. The updated content scores higher ranking as Google finds it authentic piece that gets updated to facilitate visitors with better knowledge about the topic.
Read More: Tested & Tried Steps to Create a Traffic Driven Blog
Utilize Social Media Networks For Marketing
Whether you prefer sharing photos on Insta, blogs on your Facebook, Twitter, or LinkedIn, all social media channels are surely free-to-cheap. Engage your audience with interesting posts, asking them questions, and conducting a contest, these practices will increase your customer reach. You can also create a social media group that your target audience would be eager to join.
Create Beautifully Designed Business Cards
An eye-catching business card can speak a lot about your business standards and quality you offer. These business cards can get you noticed when you attend business events or meet clients.
Design An Interesting Customer Referral Program
Word of mouth is surely one of the best marketing tactics. No matter what the year is, you can never challenge the impact this marketing trick can make. Offer your existing consumers free service, free shipping, or other rewards for introducing your business to their friends and family.
Go For Infographics
It’s an insanely powerful way to communicate with your customers. Infographics are also a great way to get back links to your business website. They are visually beautiful, easy to understand, and have huge information concisely, thus people prefer sharing them as compare to the plain content.
We tried our best to gather all the inexpensive marketing techniques to help you in growing your business effectively. Don’t forget to share these proficient marketing tips on your social media.