Having a business website is essential to entertain existing customers as well as gaining new ones. To drive more potential customers to your website, you really need to work on a variety of aspects.
One of the most authentic ways to get valuable traffic on your website is to create a great blog section. If you haven’t started it yet, then it’s the right time to initiate. Or, if you have one already, but don’t understand how to make the most out of it, then read this post till the end.
We have listed six steps that will help you design and run an effective business blog.
Keep a Schedule to Work Systematically
If you have a blog, but there isn’t any set due date to post it, then you should start planning it now. Scheduling can be anything from weekly to bi-monthly, depending on your ideal blogging frequency. The quantity can vary from industry to industry.
Once, you set up a recurring event in your calendar and if it remains helpful, you can also set up due dates for the different stages of the writing process. From selecting the topic to finishing a rough draft to publishing the final copy, you can plan the whole writing process.
Breaking your content calendar down into smaller tasks will make it seem less daunting while keeping you accountable and on schedule.
Have a List of Potential Topics – Keep Your Work Organized
The most complicated thing most writers’ experience is what to actually write or blog about. We understand that sitting down with a blank page in front of you while thinking, “Ok, now, what should I write about?” can be overwhelming and stressful. Thus, to resolve this dilemma, try keeping potential blog topics on hand. The list of topics can be built off using the information your target audience usually searches and look out for.
While working or talking to customers, when you think of anything that could be turned into a blog post, just note it down. No matter, if it isn’t a fully-formed idea, but in future, it can turn into one complete topic.
Tip: Go for the topics that can be answer to your customers queries.
Make an Outline – Be Constructive
Developing an outline for your blog post will help you in the long-run, it will save you loads of time. Without a specific outline, chances are that your writing may become disorganized, and that can lead to a lot of awkward wording and grammatical errors.
Creating outlines for your blog posts will help you get an overall effective business blog while keeping your team on the topic and consistent each time.
Tip: Before creating the outline, you can write the topic of the blog post. By keeping your blog post idea at the top of the page will help you alleviate the “blank page” syndrome and it will give you a point of reference to think about how to write the body content.
Let It All Out for Better
Once you’ve successfully created your blog’s outline and have written the headings for your post. Now, it’s time to write the bulk of your blog content.
When you understand the structure of your post, don’t ever limit yourself to start writing with the introduction; you can start from anywhere.
Since you are already done with all of your headings, now you have several smaller sections to tackle one by one. At this stage, there’s no need to be judgmental and restrict yourself about writing every sentence perfectly. If, while writing, you get stuck on a section, leave it for now and do it later. Your blog post draft should be filled with content first as it can be refined later.
Take a Break – It’s Important
Congrats! You have created a rough draft. But wait! Before going back and polishing it, take a small break, for at least 10-15 minutes to clean up and clear your head. This way, it will be easier for you to spot awkward sentences and grammatical errors. If, when you are creating the draft, you may struggle to find the right words, but a short break might just do the trick for you.
Remember, spending the right amount of time on your blog posts will help you gain and maintain an overall effective business blog that perfectly portrays your brand’s voice.
Make Someone Else Read the Blog
After a number of revisions, hopefully you will have a pretty put-together blog post. But, before you send it off to get published, let someone with the grammatical knowledge read it thoroughly. The person who is reading your post for the first time will be able to spot any last-minute errors you may have missed in the revisions.
If, you don’t find someone else to read your post, try other amazing ways to proof-read your content like a pro. Some of the most acknowledged proof-reading tricks includes:
- Read it backwards
- Watch out for contractions and apostrophes
- Check the punctuation
- Read it out loud.
Check for SEO Best Practices
Apart from checking and correcting all grammatical issues and spelling mistakes, a key component of an efficient business blog is to keep SEO best practices in mind while creating the content.
Read your content thoroughly to ensure that your long-tail keywords are being used throughout the post, in image alt-tags, and within the Meta description of your blog.
No matter how well-written your blog post is, it won’t be seen by many potential leads if you don’t use the SEO practices properly.
Once you are done with this final step, your blog post is all set to be published!
Hopefully, these tips will help you in creating an effective business blog. Finding topics that will actually engage your target audience, writing in a consistent brand voice, and ensuring that your blog posts show up in search engine are the foundations for an effective business blog. If you follow these steps, you are going to have a great traffic on your blog.
What are your tricks to write blog posts for your business website? Do let us know about some interesting tips in the comment section below.