In today’s fast-paced world, no one wants to waste time by visiting a mediocre website. Visitors are usually more interested in browsing websites that are easy to navigate and have a smooth user experience.
Professional websites that load quickly and boast sleek design are more likely to grab a user’s attention.
While building a business website, most people focus on what their website should have while neglecting what it shouldn’t and that’s where they lack. Thus, instead of just paying attention towards what your business website should have, be attentive towards what it should not.
Here are five most common website design mistakes that will impact your user’s experience.
Not Being Mobile-Friendly
Majority of people are accessing the internet using different devices, such as mobile, tablet, laptop, and desktop. Therefore, having a responsive website is necessary.
If, in case, your business website is designed only for desktops, you will not be able to reach many potential customers. In fact, according to Adobe, almost 80% of users will leave a website that is not responsive for their mobile device.
Too Much Text with Bad Alignment
Usually, videos and images are what users like to see. If your website is too verbose, your visitors may not find it attractive.
People usually don’t want to read plenty of content, even when they want to buy the product or service. Thus, to keep them engaged, your message should be clear and succinct.
You can use a variety of techniques to deliver your message in the most interesting way. We do agree that content matters a lot but content without correct alignment will do no favor to your business. So, you don’t only need to focus on providing content, but take good care of its alignment too.
TIP: Impress your visitors with simplicity! If you are selling merchandise or marketing your expert service, sell it by explaining the pros using as few words as possible.
Careless Business Website Design
Your business doesn’t need a poor online presence, it surely needs a professional web design that can help you gain more customers.
The different web design elements should be able to work together well. In other words, your color schemes and typography should provide a similar style.
Whether you provide services or offer products, your web design should clearly tell your visitors what your business is all about and why they should pick you.
Read More: How typography can help you get high- conversions.
Incorrectly Placed Call-to-Action Prompts
Your potential customers shouldn’t have to scroll to find your call to action buttons. If you place call-to-action prompts below the fold, your visitors are less likely to take the desired action on time.
In short, it should be near to impossible to look past your calls to action.
No Online Chat Feature
If you want to turn your web visitors into potential clients/customers, achieve this goal to a great extent by include an online chat feature. This will help your visitors to get in touch with your customer support without any hassle.
Live chat is also a cost-effective solution to improve your customer service. It requires one customer service rep to answer a telephone call, whereas, with online chat one employee can manage multiple chats at the same time.
When it comes to designing a website for your business, providing the best user experience should be one of your most important factors to focus on. Avoiding the above five common mistakes is already half the battle.