Whilst coming up with valuable content for your business website, you’ll need to keep a good check on its readability. Arguably, good content readability is a key component of the content writing process which is often overlooked while creating a website for your business.
In simplest terms, good website readability means that your content is easy to understand by your audience. Since this is an important metric, there are several ways to improve it. In this blog, we’ll walk you down with some approaches which you can take to improve your website’s readability.
Why Does Readability Matter?
Before we get started with tips to improve your website’s readability, we must make you aware of its importance first. When your website has higher levels of readability, it means your content is written prominently and providing an effortless website user experience. However, if your business website design is exceptional, but has lower levels of readability, this will affect your SEO.
Your content can boost your search engine rankings, if it’s well-written, readable, and provides a good user experience. Thus, it’s necessary to work on the website readability. Below are a few suggestions that can help you out with this task.
Shorten Your Sentences and Paragraphs
Generally, the shorter your sentences are, the easier they are to follow. Longer sentences on the other hand, become harder to understand. So, if there are lengthy sentences in your website content, it’s better to split them up or cut them short.
Using small sentences on your business website will ensure that your paragraphs aren’t too lengthy. However, having long and verbose paragraphs can induce reading fatigue, so it’s recommended to incorporate several line breaks and full stops. A paragraph which comprises of maximum 200 words is usually thought of as an easy to read one.
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Be Careful Whilst Selecting Fonts For Your Business Website
When you’re writing content for your website, you want to stand out and in this process, you can sometimes get carried away. Even though there is nothing wrong with being unique, but be careful with the fonts you use.
Making use of fancy or quirky fonts may make you appear good on-screen, but they might not be understood by your visitors easily. Using a more standardized font like Arial that is simple and easy to read is considered more feasible.
Other than the type of font, the size of fonts must be taken into consideration too. It can be difficult for your users to read your font if it’s too small or large. Thus, you have to be careful with this aspect as well.
If you are relying on a business website builder, then make sure to learn about the fonts and their impact on users. And, in case, if you are getting a small business website designed by a web design company, then you will not need to do any work as they must have professional web designers to take care of all these little details.
Read More: How Typography Can Help You Get High Conversions
Divide Your Text with Headings
Headings are a vital part of the content that is written on your professional website. The reason being that they help break up the text which as an entire chunk, would sound overwhelming.
Headings help the reader skim through the text. Undoubtedly, they also allow the reader to easily understand the content from one idea to the next. Thus, for the ease of your readers, you must divide your text with headings.
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It’s a fact that people tend to understand images betters than text. Our minds are just wired that way.
With the aid of visuals, you’re not only making your content more presentable, but you are also breaking the text pattern. This enables your text to become much easier to read.
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Business Website Design: Pay attention Towards Color and Contrast
When it comes to making your content more readable, color plays a very significant role. Choosing the right color scheme is necessary because it can make your text clearer as well as, more appealing to the eye.
You can get creative with color contrasting such that it draws your audience’s attention towards your text. You can get in touch with Snapweb’s services to get a beautiful website designed for your business. You will not have to undergo this hassle because our team will do all heavy lifting for your business website.
Do You Want Us To Design a Website for Your Business?
Readability is a key player in web design which is often ignored. Significant attention should be given to this aspect as well, and the above mentioned approaches can help you improve it. Our team of experts at Snapweb can help you design a website that has high levels of readability and grants your business a professional presence. We would love to create a website for your business.
We hope the suggestions given in this piece help you out. If you like this piece, then do share it with your friends as well.